Very Cool.
August 14, 2008, 7:42 pm
Filed under: DESIGN, Uncategorized | Tags: , , , , ,

This campaign was done for a Dept. Store in Sweden by HEMMENDORFF. You’ve probably seen his latest work, the Nike Air Max 90 hamburger.

At first I didn’t know what this was all about until I started recognizing the names. 

Words from the Art Director : 

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at the 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.


– iDOL


Leave a Comment so far
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: