theSteezy


Very Cool.
August 14, 2008, 7:42 pm
Filed under: DESIGN, Uncategorized | Tags: , , , , ,

This campaign was done for a Dept. Store in Sweden by HEMMENDORFF. You’ve probably seen his latest work, the Nike Air Max 90 hamburger.

At first I didn’t know what this was all about until I started recognizing the names. 

Words from the Art Director : 

In this campaign we needed to do two things:
1. Highlight the brands that would lure passing locals and tourists into the department store.
2. Show a LOT of the new seasons clothes, and the range of styles available in the different stores.
We also felt the need of saying it in a pretty aggresive, in-your-face tone. This, combined with the fact that this campaign would start at the 1st(international labour movement day, “celebrated” with political rallys in Sweden) resulted in the concept of a demonstration rally. A fashionable demonstration rally.

WORD

– iDOL

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